North American Report

theAsianparent Insights Prove They Are Southeast Asia’s Best Parent Market Research Experts

 Breaking News
  • No posts were found

theAsianparent Insights Prove They Are Southeast Asia’s Best Parent Market Research Experts

July 23
23:39 2021
Delivering custom market research solutions by expert researchers in the parenting industry to provide data-driven insights for brands in Southeast Asia.

Through their social platforms, theAsianparent reaches about 35 million parents monthly in Southeast Asia, both in their app and website. Leveraging this reach and their knowledge of families’ behaviours including purchasing decisions, their parent company (Tickled Media) expanded into the market research business to help marketers connect with parents today. This marks the beginning of theAsianparent Insights – a dedicated business unit that provides market research services to help marketers, brands, and companies unveil more information about parents and modern moms – the most powerful consumers.

“Richer, faster, and budget-friendly market research for brands”

Normally, parents are one of the toughest consumers to research due to their focus on children, tight schedules, and other parenting responsibilities. However, at theAsianparent, there is strong brand recognition and relationship among the parenting community involved. With over 35 million parents across Southeast Asia sharing their parenting habits in their community, theAsianparent Insights can help make brands’ lives easier by giving them better first-hand access to the attention of today’s parents.

Because of this massive reach and their known history of connecting with Southeast Asian parents, theAsianparent Insights offer brands richer, faster, and more budget-friendly insights. The company proves that they are Southeast Asia’s best market research expert when it comes to topics that involve babies, children, families’ household habits, and the purchase decisions of moms and dads.

Interested clients that have a strong need to understand the market dynamics and their consumer’s profiles better for a more relevant campaign may refer to reports regularly published by theAsianparent Insights, and their monthly newsletter. To read their reports, visit

“Insights discovered through market research”

In their “Advertising to Moms in Southeast Asia” report, the team of expert researchers at theAsianparent Insights figured out the type of advertising outputs that mothers prefer to see. Apparently, most mothers in Southeast Asia feel that advertisements do not represent them well because brands often portray mothers as stress-free and beautiful. In reality, they often struggle taking care of their children and they want to see more advertising efforts that can accurately represent them.

The team was also able to follow the shifting consumer behaviours of mothers from the beginning of the Coronavirus pandemic until shortly before vaccines became more accessible. Their reports on this show the fluctuating anxieties of young families and the permanent change in consumer behaviours the pandemic has caused. A part of what they discovered in this study is how fast mothers increased their online shopping spend and how this will stick with them until after the pandemic.

Through their comprehensive custom market research solutions, their public opinion poll services for smaller brands, and their monthly newsletter for interested individuals, the team of experts at theAsianparent Insights continue to grow and help companies understand mothers and families better.

To know more about their custom market research products, visit

Media Contact
Company Name: TheAsianparent Insights
Contact Person: Malena Gong – Head of Insights
Email: Send Email
Country: Singapore