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ALPINRESORTS.COM & ASTERIX: Europe’s successful online ski rental company launches its next marketing campaign

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ALPINRESORTS.COM & ASTERIX: Europe’s successful online ski rental company launches its next marketing campaign

February 06
21:09 2023

After David Hasselhoff, ALPINRESORTS.COM has secured the next iconic brand representatives. From now on, the characters of the world-famous and most successful French comic series “Asterix and Obelix” will promote the advantages of the largest online marketplace for ski rental. 

Especially in challenging times, winter holidays should provide variety, fun and joy. This is exactly what the Gauls embody: their likeable character traits, sayings and funny stories offer optimal springboards for numerous marketing ideas and implementations.  

Snow and mountains are not the only parallels between the world of Asterix and Obelix and the ALPINRESORTS.COM universe. 

Just as the village of cult figures resists intruders, so online ski rental defies global price increases. 

“Skiing must remain affordable, we want to offer as many people as possible pleasant access to skiing,” says Gunther Dillersberger. 


Visually, Asterix and Obelix are already the perfect symbol for clever booking and great service. So they also manage to present ALPINRESORTS.COM as the most convenient way to get high-quality equipment. These messages will reach winter sports fans in the future in the form of commercials, ads, POS material, social media posts and the booking website. 

Thomas Glössner: “We think it’s great to be able to combine a piece of childhood memory with our passion for skiing thanks to the comic characters. Joy is simply always in season.” was founded in 2006 and established itself as Europe’s leading marketplace for ski rental as a provider of high-quality equipment. ALPINRESORTS.COM includes 10 websites in 9 languages with 1,150 partner shops from 480 ski resorts, guaranteeing the largest selection of shops nationwide. The range was most recently expanded in autumn 2022 with the takeover of The result speaks for itself: in 15 years, more than 3 million ski rentals have been successfully brokered.

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City: Bratislava
Country: Slovakia