LOS ANGELES, Calif. – Jan 6, 2023 – Alpha Fashionista, an up-and-coming retail company and fashion brand, specializing in premium fashion-wear, today announced its official launch, scheduled for March 2023. The brand has built a large following across the country and has gained the attention of fashion influencers in recent weeks.
Founded in Highland Park, Los Angeles, Alpha Fashionista will go where few brands have gone before by blending culture, art, and music into multiple collections that go beyond accessorizing. The brand will initially specialize in high-end fedoras and streetwear that deliver ultimate confidence, unmatched style, and limitless opportunities for self-expression without compromising comfort or style.
“We are excited to announce the March 2023 launch of Alpha Fashionista,” remarked Juan Love, Alpha Fashionista’s Founder and Creative Director. “After years of participating in high fashion, I recognized there was a gap in the market that a brand like Alpha Fashionista could fill. Our collections embrace urban culture and use references from culture, music, film, and art that are inspired and designed to bring out the confidence in every wearer,” he added.
Each collection of high-end fedoras and streetwear will be constructed with premium fabrics, materials, and felts, and include detailed ribboning. Fedoras have been designed to embrace a vintage-inspired character and historic charm. Each will be available in various colors, including sage green, coffee, rhino grey, and charcoal grey, for limitless versatility. Together, design elements come together seamlessly to create timeless classics that can not only effectively elevate any look, but can also become a vital component of any wardrobe. Alpha Fashionista fedoras are expected to be priced between $250 and $750.
“Fashion, as we understand it, is the unspoken expression of self, and we revere individuality,” added Juan Love. “Our pieces allow anyone to set a fashion statement and achieve the highest levels of self-expression with premium fabrics and materials, comfort, and style.”